I founded Skin We're In, a youth-led organization based in Hawaii, that aims to provide sunscreen to those who cannot afford it and educate the public on the importance of sunscreen. Despite its importance in protecting against skin cancer, sunscreen is often underprioritized Having ideated the project, I secured partnerships with Stream2Sea, and donated sunscreen to homeless shelters around the island. I designed the logo and website, ensuring a minimal yet playful brand identity.

USC Business Cosmetics Club unites enthusiasts at the intersection of business and cosmetics, offering unique opportunities for professional development and industry networking. At BCC, I created graphics for the organization and initiated the Sephora Savings Event Top Picks event on Instagram to gather and showcase what products BCC members recommend. All posts were designed to fit the brand identity of BCC, consistent with their Instagram feed.

Nestr is a subleasing platform designed specifically for university students to find safe, affordable, and verified housing solutions. It addresses trust and safety issues by connecting students within the same university and ensuring secure transactions through comprehensive background checks and consolidating communication, browsing, and transactions into one platform. I created the pitch deck on Figma, designing the logo, ideating slogans, and ensuring consistent branding.

As a Marketing Strategy Consultant at Troylabs, I am designing the logo through Figma, forming a brand identity, and developing a marketing timeline for Memoir. Memoir is an app that is a photo gallery for the visually impaired, breathing life into cherished memories and creating an innovative photo database. Memoir harnesses cutting-edge artificial intelligence to empower users to access, organize and relive photographic information like never before.

As a SparkSC member at USC, I am part of SeeSaw, an initiative to empower local businesses around USC by providing a platform for them to share their stories through painted murals. Currently, I am reaching out to local businesses, securing partnerships, and designing graphics for the SeeSaw Instagram through Figma. 

As a member of the Merch Team at SPEC Magazine, I created a mood board and mock keychain design that embodies the organization’s aesthetic and vision. Inspired by the serenity of blue European summers, I focused on evoking a sense of elegance and tranquility through color and material choices. The design features soft blue and white ribbons, complemented by a silver heart charm as the focal point.

I developed Besos, a mock summer launch campaign for Blancos, centered around a tinted tube lip balm. Set against the backdrop of New York City, the campaign embodies a sultry yet refined aesthetic. Inspired by romance and urban allure, Besos showcases effortless city girls applying lip balm, radiating a natural, “born this way” confidence.

At CutisBio, a bio-based startup, I designed a physical pamphlet for their new product, CeraXosome, presented to international investors. I developed a mock-up, ensuring brand and product consistency through thoughtful design and color selection. The pamphlet strategically highlights key features and selling points to communicate the product’s value effectively.